Notebook

Field notes on LTV Forecasting for Apps — written for analysts and PMs who argue with charts for a living.

Planning board with sticky notes

Cohort windows that lie

Short cutoffs flatter launches and starve long-cycle products.

 Printed line chart

Reading retention curves

Elbows, plateaus, and when to stop trusting a smooth fit.

 Bangkok city lights at dusk

Thailand app monetization signals

Festival weeks, dual stores, and fee stacks that move LTV.

 Abstract data visualization on a screen

When LTV models overfit

How clever curves hide fragile assumptions until the next release.