Named uncertainty
Point estimates without bands train stakeholders to punish honesty later. We practice stating ranges and the events that would shrink them.
LTV Forecasting for Apps
A thematic lab page for the craft we teach: translating retention and revenue into ranges your roadmap can survive.
What “good” looks like
Cohort discipline
Windows match billing and product reality, not the slide template someone copied last quarter.
SEA texture
Store fees, festival demand, and cross-border pricing show up in labs instead of being treated as footnotes.
Failure modes we drill
- Blending platforms until a promo on one store looks like a product win.
- Ignoring refund lag on annual plans.
- Fitting a smooth curve through a one-week novelty spike.
Pick a trail
Browse courses or tell us what your next launch review needs.